Tile Quarry
The aim with Tile Quarry was to create an identity that reflected a budget tile brand that doesn’t compromise on quality and style. This branding needed to represent the creativity of interior design without feeling too premium so that the brand doesn’t feel out of touch for customers on a budget. However, budget does not equal boring. Research revealed that local competitors seem to be branded in a style that appeals to mostly traders with a lack of visual appeal and distinctiveness. The challenge here was to create something from the ground up that cut through this dull noise with character and edge.
Signage
The owner of Tile Quarry has 20+ years of experience in the industry and expressed the importance of a physical showroom. We were working with a location that offered plenty of foot flow and potential customers driving by daily. This meant designing attention grabbing signage was of upmost importance and we needed visuals that would draw people in within a matter of seconds as they pass by. This was achieved through simple copy that conveyed the upbeat character of the brand and effective layout design that utilised hierarchy.
Packaging
Being able to successfully run as a budget brand meant elements such as packaging were stripped down to the bare minimum. This meant utilising a small space to uphold the visual identity of the brand. Due to the vibrant nature of the branding this was made possible through effective layout design and the brand colour.
The Showroom
The POS for the showroom needed to communicate information clearly without any unnecessary clutter in order for it to be conveyed quickly and simply. This provides customers with a simplified shopping experience- hopefully turning window shoppers in to customers.
Website
A simplified shopping experience was key here once again. Using an authentic tone of voice along with intentionally placing call- to- action buttons was essential in encouraging viewing products.
With interior design being a visual language in itself, imagery and examples of the tiles are a prominent element of the website design; stimulating ideas for customers in their own spaces.